As an SEO specialist who regularly works with ecommerce businesses, I've gained valuable insights into which tools truly drive performance. Over years of optimizing online stores across various niches and scales, I've identified a core set of technologies that consistently deliver results. This isn't just about what works for specific clients—these are versatile solutions that benefit virtually any ecommerce operation. Whether you're managing a small boutique store or overseeing a multi-million dollar operation, this carefully curated stack addresses the critical touchpoints that impact visibility, conversion, and retention. From improving search rankings to enhancing customer experience, these tools work synergistically to solve the common challenges facing online retailers today.
The Tools
Shopify Plus
The Foundation of My Stack
Shopify Plus has proven itself as the most reliable platform for scaling ecommerce businesses. What I love most is the balance between out-of-the-box functionality and customization options. The headless capabilities give me the flexibility to create unique frontend experiences while maintaining the rock-solid backend infrastructure. The platform's 99.99% uptime means I never worry about lost sales during high-traffic periods.
Klaviyo
Email & SMS Marketing Powerhouse
Email marketing remains the highest ROI channel for ecommerce, and Klaviyo is simply unmatched in this space. The segmentation capabilities allow me to create hyper-targeted campaigns based on customer behavior. My favorite feature is the automated flows for abandoned carts, which consistently recover 15-20% of otherwise lost revenue. The integration with Shopify is seamless, giving me a complete view of the customer journey.
Gorgias
Customer Support Excellence
Gorgias transformed how I handle customer service. The unified inbox consolidates messages from email, social media, and live chat, allowing me to respond faster and more effectively. The automatic tagging and prioritization system ensures urgent issues never fall through the cracks. What truly sets it apart is the ability to view a customer's entire purchase history directly in the ticket, enabling personalized support that builds loyalty.
People resources
Yotpo
Reviews & Loyalty
Social proof drives conversions, and Yotpo delivers this better than any alternative I've tested. The review request system has doubled my collection rate compared to native Shopify reviews. The loyalty program features have increased repeat purchase rates by creating meaningful incentives for customers to return. I particularly value the rich SEO benefits of having review content indexed by Google.
Yali Borochov
Plausible
Privacy-Focused Analytics
In an era of increasing privacy concerns and cookie restrictions, Plausible has become my preferred analytics solution. Unlike bloated alternatives, Plausible's lightweight script improves site speed while still capturing essential visitor insights. The simple, intuitive dashboard presents actionable data without the complexity that often leads to analysis paralysis. I especially value its cookieless tracking approach, which keeps stores compliant with GDPR and other privacy regulations without sacrificing measurement capabilities. For ecommerce clients concerned about both performance and privacy, Plausible strikes the perfect balance.
That's my go-to ecommerce tech stack
Building a successful ecommerce business isn't just about selecting individual tools—it's about creating a cohesive system where each component enhances the others. This stack has evolved through countless hours of testing and optimization, and continues to adapt as the ecommerce landscape changes. While these tools require investment, they've consistently delivered returns that justify their cost many times over. The most valuable aspect isn't any single tool, but how they work together to create exceptional customer experiences from first touchpoint to post-purchase support. If you're serious about ecommerce, investing in the right tech stack isn't optional—it's essential for sustainable growth.